Rachel Casanova


Rachel Casanova founded Balansett in 2018 after working in the field of Workplace Strategy for the last 23 years, helping companies transform their real estate assets in order to reinforce long-term business strategies, corporate culture, and increasingly integrated space, technology, and performance goals. During the course of her career, she has had an opportunity to address workplace-related advances from multiple vantage points—working within an end user environment, commercial furniture manufacturer, multiple architectural firms and, most recently, leading the Connected Spaces global practice at a digital marketing and communications company.

Her portfolio spans strategic and occupancy planning, programming, culture driven workplace strategy, and workplace standards development. She also has deep experience in transition management for today’s evolving workplaces. Her clients span legal firms, professional services, technology, non-profits, and architectural firms. She is frequently called upon as a subject matter expert and has contributed regularly to CoreNet audiences in conferences and education seminars. She has recently spoken at Worktech. RealComm, CRE Tech, Cornell University, NYU, IIDA Facility Forum, and Neocon.

At Balansett, Rachel is working with progressive companies that are motivated to use the workplace to support and lead culture, innovation, and growth in their businesses.  She believes that disruption to the status quo is surely upon us and we need to use all levers to own the change, not be swept up by changing expectations.

After serving on the Board for 6 years, she is the incoming 2018 Co-President of the Human Ecology Alumni Association Board and is actively engaged in numerous community building efforts in her town where she lives with her husband and two middle-school aged children.

Managing Director, Connected Spaces at R/GA   >

What if the digital workplace were to inform the physical workplace?  What if the employee experience looked more like consumer experience?  At R/GA, Rachel led the newly formed Connected Spaces practice looking to integrate our digital footprint with the workplace experience.

Global Co-Leader of Planning+Strategy at Perkins+Will   >

Rachel was a Principal at Perkins+Will developing solutions where business strategy and talent & culture were critical in defining workplace design criteria and measuring the impact of the implementation.

Director of Workplace Strategy at  Mancini Duffy   >

When Rachel joined the practice in 2004, “workplace strategy” didn’t have the name recognition that we understand today.  The work was being defined as the status quo for design was no longer sufficient to imagine the future.  She served clients as well as developing numerous tools and processes that are now well known industry standards.